Role: Senior Creative Designer & Creative Lead
Challenges After defining the new term Maritime AI™, the challenge was to introduce these concepts to a broad audience in the shipping, trading, oil and energy, and government sectors. The messaging needed to be accurate, engaging, and stand out from competitors. The campaign required a cohesive brand experience, including API mockups, visual assets, and brand videos, to effectively showcase the product at conferences.
Projects:
I started as a Designer and later advanced to Senior Designer, where I led and managed the design team. I conceptualized, managed, and often personally created numerous campaigns for Windward. These campaigns, showcased at major conferences, generated MQLs and SQLs, boosting client engagement and retention. My efforts also increased brand awareness and improved sales tools. They contributed to market research, ultimately leading to the launch of a comprehensive website that positioned Windward as a leader in Maritime AI™.
You can see all of my work live here as I led the design and strategic execution across these platforms:
Windward Wizards
