The challenge
Marketing and branding the Israeli Ethiopian restaurant "Habash" in Jerusalem. The owners set themselves up the goal of bringing both Israelis of Ethiopian descent and non-Ethiopian Israelis to meet with the amazing Ethiopian-Jewish cuisine. In order to bring hearts together and increase the number of guests in the restaurant

My Role
Research, Branding, Micro copy (in Hebrew) Animations,
Web design and eating a lot of Injera
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