My role: Lead Marketing Designer. I spearheaded the UI design of the system and development of all primary marketing assets, crafted the visual identity for new launches—from initial engagement to lead conversion used data-driven approaches to create ads that focus on achieving specific performance metrics like clicks, conversions, or sale—and collaborated with cross-functional teams to shape the launch narrative. Additionally, I worked with the legal team to secure a trademark
The launch of MAI Expert™ was strategically executed across various digital platforms.
